There are a few principals that guide us towards making meaningful art. Arguably the most important of them are authenticity, purpose/vision, and presence. 

People crave authenticity, they need to know you the artist mean and feel what you say with your songs. Listeners connect with that truth more than anything else, and that vulnerability as an artist is what leads to more fans and a long and successful career. For me, each production is a pathway to that authenticity and leads you the artist to your truth. Which in turn gives the listener permission to make the songs their own.

Vision is listening to who we are, and not being afraid to open our eyes to what we discover. Vision is often multilayered. Sometimes we know it and it’s clarity is immediate. Other times we sense it, but we don’t know how to communicate it. Sometimes we arrive to a project with the vision fully formed, and other times we arrive with bits and pieces. We cultivate and protect our vision, while simultaneously encouraging our vision to grow and change. The whole point of vision is to help facilitate and realize your deeper purpose as an artist. As a producer, this is done by filtering all of our ideas, skills, tastes and feelings through your vision. We place all of these elements in a position to serve you as a writer, singer, player and artist. This ultimately helps your deeper purpose blossom more and more. Music heals. Music is magic, it literally moves and re-shapes the atoms around us. I love that magic. That is why your vision and purpose are so important, and that is why we move forward every single step of the process with intention.

To be present, is at times the easiest, and at other times the hardest principle of them all. By being present, we allow all things to flow. A big part of my job as a producer is to create the space for you, the artist, to be fully present in the creative process. If you need to be vulnerable, you are given space to be vulnerable, if you need to be angry, you're encouraged to be angry. If you need a break, we take a break, if you're getting hangry, we eat. It's partly reading the room, partly being counselor, and it's always wholly honoring the present. Whatever it takes to capture the truest and best moments, the best performances, that's what we do. And that's the gift that being present to each moment gives us. 

All of the heavy (and wonderfully true) points aside, lets not forget that music making, record making in particular, is one of the most fun and creatively satisfying endeavors we can take part in. I love the partnerships and friendships that are born along the way. It is truly a joy, and magical.

THE PLAN

When working together, we follow these 3 simple steps:

1. We Build Trust

2. We Crack The Code

3. We Do The Work

Building trust means we get to know each other and truly understand how to best serve you, your desired recording experience and the finished result.

Cracking the code means we dig into the HOW––HOW we deliver the most meaningful version of your music, what you’re trying to say and HOW to say it, what kind of finished result you want and HOW we will achieve it.

Finally, WE DO THE WORK. We prepare for and enter into the recording process. Once the tracking is done, we put final touches on everything, then it’s ready for you to share with the world!