I’m going to make everything around me beautiful - that will be my life.

–Elsie de Wolfe

CREATIVE DIRECTOR, ARTIST & CO-FOUNDER MEREDITH C. BULLOCK

Meredith is globally recognized independent painter and creative entrepreneur. She crossed over into the music sector as the Co-Founder and Creative Director of Freda Recording, with her husband and creative partner, Nick Bullock. With over 15 years of small business consulting experience, Bullock is a premier mentor for career-focused artists and musicians looking to scale their personal brands on their own terms.

She is widely known for her actionable insights on maintaining a powerful artistic identity while achieving high-growth business milestones.

As the head of the Artist Development and Visual Storytelling Department at Freda Recording, she shapes the studio’s unique visual narrative and helps artists develop their creative identity. She also hosts The Freda Recording Podcast, interviewing musicians about their journeys while curating an inspiring, nature-focused retreat experience for every creator who visits.

NOTEWORTHY

  • Since opening Freda in 2024, Meredith has launched several artists with new creative worlds that include mini-documentaries, artist identity and branding, and creative marketing strategies

  • Podcast host of Freda Recording Podcast

  • Founder of A Beautiful Retreat

  • Published artist in the book The Motherhood of Art

  • Featured Etsy seller

  • Podcast guest on Artist/Mother Podcast

  • Speaker & Educator at Arts & Business Council of Nashville

  • Panel Curator & Moderator at The Global Leadership Summit

MINI DOCUMENTARIES

SELECT WORK

Freda Recording Presents: DESTINIE LYNN | The Making of Black Bird 

Production, creative direction, interview, audio recording

[COMING SOON] Freda Recording Presents: JOE ZAMBON | The Making of MAN OF SORROWS

Production, creative direction, interview, audio recording

[COMING SOON] Freda Recording Presents: PERYLE | The Making of _____

Production, creative direction, interview, audio recording

MUSIC VIDEOS
DANIELLE COSBY "LEGACY" 

Production, creative direction, interview, audio recording

JED CLARK "IF YOU WANT TO YOU WILL" 

Production, creative direction, audio recording


DANIELLE COSBY "LEGACY"

Full album and singles creative direction, branding, hand lettering, design, website design and digital distribution

ART & DESIGN

ALBUM ARTWORK & DESIGN
JOE ZAMBON “MAN OF SORROWS

Full album creative direction, design, photos and digital layout

BUNNY MCGARRY “THE SONGS OF PETE GILLESPIE"

Full album creative direction, design, photos, hand lettering, and digital distribution


PODCAST

JESSICA MALONE "INDIGO"

Art direction, hand lettering